Many feed millers often view formulation as simply combining ingredients and additives based on expert advice. However, nutrition plays a far more critical role—it's central to achieving the financial goals of feed manufacturing.

True feed formulation is a complex, dynamic process. It requires a deep understanding of breed-specific nutritional needs, smart raw material sourcing at the right time and cost, and the ability to adapt to seasonal changes in both bird requirements and raw material prices. Success in this area demands close collaboration across departments—nutrition, feed production, quality control, purchasing, and finance—to maintain optimal inventory and cost efficiency.

Today’s advanced feed formulation software can integrate these many variables, allowing for real-time, data-driven decision-making across multiple feed mills. However, one key to success lies in categorizing feed additives correctly—identifying what’s essential versus what’s optional. Not every product on the market guarantees performance improvements, and without a thorough understanding of each additive, the risk of financial loss increases.

Dynamic and thoughtful formulation systems are no longer optional—they're essential for ensuring consistent performance, nutritional quality, and financial efficiency in feed manufacturing.

Instructor Bios

Dr. NC Manju completed his post-graduation in Animal Nutrition from Bangalore in 1999. With over 23.5 years of experience leading animal nutrition operations at Japfa Compfeed India Ltd across India and Bangladesh, he has now transitioned into a freelance consultancy role. Currently, he collaborates with key corporate integrators across India, providing expertise in optimizing breeder, broiler, and layer nutrition, establishing quality control laboratories, and enhancing feed mill processes. He oversees the operations of 60 feed mills across India, Myanmar, and Bangladesh, managing approximately 200,000 MT of feed production per month. Passionate about developing standardized operating procedures (SOPs) for animal nutrition, quality control, and feed plant management, Dr. Manju continues to drive efficiency and innovation in the industry.